One of the unfortunate things about this whole covid-19 pandemic is the number of local businesses that may not survive the stay-at-home orders.
Of course, shelter-in-place orders reduce the amount of foot-traffic to businesses that rely on people coming to your business.
Business is down and when you are a small local business, you often don't have the luxury of a whole lot of margin to get past a long period of reduced sales.
This is true of restaurants and similar businesses, and of course includes the small local brewery.
All proceeds from ticket sales, merchandise sales, and sponsorships will go to affected Colorado craft breweries staff.
I decided to participate. I ordered 2 "tickets" and a couple of tee-shirts. I also headed over to one of my local breweries,
Green Mountain Brewing Company and picked up a couple crowlers and a growler of beer.
My participation won't save any breweries, but hopefully it helps out some.