Now-a-days, I see a lot more women in the LHBS's. Not only do my two main shops employ women, but I see more that seem to be there shopping for brewing ingredients rather than just tagging along with their husbands or boyfriends. Heck, even the Beer Model has brewed a couple of batches of beer, so I see at least one female home-brewer every day.
I would also say that women make up a decent percentage of craft "Beer Geeks". I think of the beer bloggers that I follow, at least half are women. And I think that a higher percentage of women who say they are beer drinkers tend to drink craft beer than do men who say they are beer drinkers.
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However, it does bug me a bit (and would really piss me off if I were a woman) that the BMC breweries make the assumption that they can win over women by making inferior beers with less and less flavor.
|Not sure where I stole this picture from|
The problem that Molson Coors is apparently trying to address is real. BMC beer sales are down and have been trending down for quite some time. Women are almost completely uninterested in the boring light lagers that BMC tends to make. Craft beer sales, on the other hand, are growing by double digit percentages and have been for several years.
I don't have published stats to support this, but it has been my recent experience that women tend to prefer flavorful craft beers over BMC light lagers. When I brought Stouticus to work, quite a few of the girls commented on how much they liked it (much to their surprise I think). For example, one of them said "That beer was fantastic" and "I don't usually like Stouts, but I thought those were both outstanding." Another told me how much she never really cared for beer until a friend (also a woman) convinced her to try "boutique" beers.
And, of course, as I mentioned above, at least half the beer bloggers that I regularly read are women, and I am quite sure none of them will be fooled into drinking a beer just says it is "bloat resistant".
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I just think that if Molson Coors concentrated on making better tasting beer they would have more luck getting some of that female market segment, than they will by making an awful beer with a marketing gimmick aimed toward women.
I suppose I could be wrong, though.
|Picture from bites.today.com|